Holding my previous position as Creative
Services Manager for the fund raising department of the American Red
Cross Bay Area Chapter, California, I developed consistently high quality brand identity for
the internal and external communications for six counties in the Bay
Area, under time and budget constraints. I was leading a diverse team
of designers, programmers, editors, and my team developed and produced
initiatives from the development of the strategy to the final
execution, and created cooperative events with non-profit and
for-profit organizations such as the NBA, Wells Fargo bank, Clorox and
others; these events received high media coverage, maintaining at all
times the right public perception of one of the biggest humanitarian
organization in the US. During the time of my appointment, my
division was able to raise more than 40 million dollars.
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